9best.blogspot.com | I don't know about you, but when I built my first web
site three years back I don't know anything about the webloggers. One day when
I checking the features of my web host control panel (after two months of
uploading my first home page) I saw the link 'Webstats'. That was the first
time I get to know that I can know how many people are comming to my site.
For few days I was thrilled to know about this. One day I
did a search on 'web stats' on Altavista. In the search results I came across
very good software that tells a lot more about a site statistics. So I
installed a free script on my site.
From till then to now I am using my webloggers to refine
my web site links and tracking the ad campaigns etc.
So here are few uses, why you need a weblogger and how to
use it :
***1. How many people are coming to your site:
This is an average number of visitors your web site is
receiving hourly, daily or monthly. By this you can know how your web site is
doing by all means. Are the visitors are targeted or not is not the question at
this stage. Everymonth your number of visitors are increasing means you are
doing a good job as a webmaster.
***2. From where they are coming(referers):
You can know from where or from which page the visitor is
coming though this is not so in all cases. You can know which search engine or
which affiliate sending you most of your visitors.
***3. What pages they are visiting most:
With your weblogger you can know which page getting
maximum hits from search engines, which page frequently revisited by your
visitors etc. If you find one, you can keep your main product link on these web
pages. Offer a discount price for your product.
***4. How many pages they are visiting:
This tells you stickiness of your web site. How much time
your visitor is going to spent depends on his intention to visit your site. If
he comes with a search term 'search engine optimization' and he finds a link to
search engine optimization web site, he is not going to stay long.
If he revisits to check and compare your product his stay
will be longer. So have a look on how much time each visitor is staying on
average. Take care of few things like no pop ups, keep fast loading images,
check links, good navigation. These keep your visitor a little more time.
***5. What keywords they are using in search engines:
Very important in search engine optimization of your web
pages. See what keywords mostly used by your visitors and which web page coming
up with which keyword. Why this is important means you can check the web page
that coming up with that keyword really contain the product they are looking
for. You can also add those search words to your metatags.
***6. Which search engine sending you most traffic:
This is another good indication about your web site
performance. Write down all the search engine names and try to further optimize
your pages.
***7. You can see errors like '404 file not found' error:
This tells you a bad link or wrong URLs with spelling
mistakes etc on your web pages .So that you can correct them. These error links
are found as 'page not found' errors in your webloggers with the number '404'.
If people click to your 'order.htm' only to see '404 file
not found' error, you are losing a sale.
***8. Tracking your advertising campaigns:
If you start an advertising campaign you can set up a
seperate landing page for each of your campaign. You can assume that people
coming to that page are coming from that particular ad campaign.
All these are useful in improving your website look,
search engine position,refining your keywords and changing the pages that
sending your visitors away etc.
Radhika Venkata - Subscribe to 'EbookBiz Magazine' which
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